Thursday, February 26, 2009

The Bottle Popping Addiction

A rational person would have a terribly difficult time justifying the grossly inflated prices that are currently being charged for bottles of alcohol in nightlife establishments around the world. Afterall the average price for a liter of premium vodka purchased in a liquor store is around $35, the average price for that same bottle in a nightclub ranges from $260 to $500. Markup is not based on a universal percentage but is fairly consistant on a per city basis. For most, the bottle service experience is a rare often celebratory event and being such champagne is often in order. Pricing for champagne generally sees considerably less varience than vodka, with Veuve Clicquot and Moet averaging around $105 and Dom Perignon running around $265. Something to note on the basic cost structure is that the hottest clubs will often have a bottle minimum, which is to say that if you would like a table you will be purchasing 2-3 bottles.

Now that you have an understanding of the costs associated with a degenerate night I will attempt to explain my rationalisation for buying bottles two to three times a week. First and foremost it is important to understand that you are not purchasing a commodity, you are purchasing an experience. With a bottle comes access to the VIP room where you are given a table for your bottles and some comfortable furniture to sit on. The allure of the VIP room varies per person, but for me its about comfort I love being able to pour myself a drink sit back put my feet up and relax. In all honesty I actually believe the VIP room is less pretentious than the actual bar, "the look at me im better than you" attitude hardly ever makes its way to the VIP im not sure what the reason for this is but I do appreciate it.

Once you have ordered the first bottle of the night your hostess will show you to your table and ask what mixers you would like. My order tends to be a bottle of Veuve Cliquot, a bottle of Belvedere orange juice, cranberry juice, and a glass of limes. Champagne flutes and rocks glasses are pretty much a given but I tend to specify a number on the flutes because a bottle of champagne has a tendency to disappear as quickly as it is served especially if it is serving more than three. Once you have settled into your seat and poured your first drink your hostess will generally ask if she can do anything else. I feel it is important to add that VIP hostesses are some of the best people on the planet, they put your wants and desires above all else and deliver with sincerity and a jovial spirit that can keep even the worst of nights upbeat and fun.

Ultimately it is what you make of it. A night in the vip room can be a great escape at the end of a long day if I just want to sit down and enjoy a few glasses of champagne. It can also be a wild party. If that is what you are looking for put upwards of ten bottles on your table and you will find yourself with far more friends than enemies.

No comments:

Post a Comment